'Get Your Edge Back' - WRANGLER launches interactive Spring/Summer 2012 website

‘Get Your Edge Back’. Models donning Wrangler Denim rush through a college, across a roof and through the streets of Portland, Oregon – America's greenest town. In the spot, the models fall right into a new location, landing on their feet, before running into the next scenario. The last scene particularly impressed us.

Visitors of the website will enhance this effect even further with their mouse pad, as soon as the website will launch towards the end of the month. You can get an early impression at www.wrangler-europe.com.

The story of Wrangler Denim goes back to the year 1904, when the Hudson Overall Company in Greensboro, North Carolina, USA was founded. In 1919, the company was renamed Blue Bell. When a new jeans collection for Cowboys launched in 1947, it finally found the name it would keep to this day: Wrangler – a slang term for a working cowboy. Wrangler is part of the VF Corporation, the world's largest fashion company. Other VF Brands include Lee, The North Face, Napapirji or 7 For All Mankind (among others ).