1st Unit : state of the art for the LG Optimus L7, L5, L3 and LG Optimus 3d max power play mobile phones

The spots shown here on GoSee introduce the mobile power play phones LG Optimus L7, L5, L3 and the LG Optimus 3D Max.

The phones are state of the art as far as current technology is concerned – and this is exactly what the spots were briefed to communicate. Thin, light, fast – the Android amongst Androids, equipped with NOVA, the brightest display on the planet, which can even display true white tones and still use 50% less energy than common LCD displays.

Director Matthias Zentner and DOP Stefan von BORBÉLY c/o 1ST UNIT created the spots' modern look and feel. The supervising agency for the production was HS AD Agency (Seoul). Both spots will be followed up by a print campaign.