8:40 minutes - fashion meditation by Vegan label UMASAN

"It is our PROMISE not to use any animal products, concentrate on humane/ecological production solutions and choose our fabrics through the eyes of sustainability and earth consciousness. This focus is deeply intertwined with our aesthetic language that is focused on form and function staying close to the world of anatomy and kinesiology to create the UMASAN language." Umasan on Umasan.

The Umasan collection uses no wool, cashmere, leather or fur. The goal is to give the crazy world of fashion a slice of peace pie. Without any explosions of colour or seasonal lunacy. SLOW DOWN! Is the first rule in the yoga-esque world of UMASAN.

The make-up concept for the accordingly meditative spot was provided by SERVULLO c/o GoSee Member NUDE.


www.umasan-world.com