ADC & UPdate, the creative weekend in Frankfurt - presented on film by Rolf Scheider in a mini trilogy

Planned for a long time, anticipated the weekend, made sure the portfolios are up to scratch, finalised printing matters, ordered stickers . . . and the moment finally arrives. And then it is over again, just like that.

Back at home on Sunday and the questions pop up: What was that? Where and when was it? And more often that not: for goodness sake! Who on earth was that again?

Good thing that someone made the effort to produce a short film as a reminder for all of those on location and the darlings at home. Even better when there is nothing short of three. A big and juicy thank you goes out to Rolf Scheider and his team for capturing some of the weekend’s events and for omitting some other moments which we prefer to keep under lock and key, deeply buried in the forlorn chambers of our hearts.

Another thank you goes out to all exhibitors, creative people and friends. We are sure we will see you in Cannes. Or maybe at Vienna Fashion Week? Or maybe even at the Regie Lounge next week? We well and truly LIKE!