AprilMay : 'Galeria 1879 by Wolfgang Joop' - all over Berlin with designer Wolfgang Joop for GALERIA KAUFHOF

Designer and all-round artist Wolfgang Joop developed his own collection for GALERIA KAUFHOF. GoSee Member AprilMay completed the accompanying catalogue and campaign shoots in a four-day production. On no less than 13 different locations in Berlin all scouted and booked by AprilMay.

Since October 2010, Wolfgang Joop has been the creative partner of GALERIA KAUFHOF. He created and designed Galeria Kaufhof 1879 by Wolfgang Joop - a fashion and accessories collection. The limited edition men’s and women’s wear collections hit Galeria Kaufhof stores on the 20th of September 2011.

“All the pieces in the collection can ideally be combined with pieces one might already own. The idea behind the new collection is to offer a select choice of casual wear to compliment your favourite styles,” the designer explains. He feels it is important to design everyday, uncomplicated outfits. Wolfgang feels style is not a question of budget, but a lifestyle. He wants the collection pieces to provide inspiration that will emphasise the wearer’s own style through smart combinations.

Claudia Reinery, CEO of Sales and Marketing at GALERIA Kaufhof comments ‘Galeria 1879 by Wolfgang Joop – the collection name embodies the essence of our philosophy: Galeria Kaufhof unites tradition with a contemporary lifestyle’. FYI, Leonard Tietz established the department store in 1879.

GALERIA Kaufhof GmbH, which is of course based in Cologne and part of the METRO GROUP, is one of Europe’s leading department stores. The company’s Galeria concept presents the store as a contemporary lifestyle provider. GALERIA Kaufhof GmbH currently runs 109 department stores in Germany and 15 sports stores, as well as 15 department stores in Belgium. In 2010 the company employed 24,500 staff and had a net turnover of 3.6 billion Euro.