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C & A : We are family - featuring Franziska von Almsick, spot and campaign at GoSee
Former swimming star and Germany’s darling Franziska von Almsick is the new star of the C&A "We are family" campaign.
The campaign’s agency was SteinleMelches, Düsseldorf. The campaign presents C&A’s new spring trends, it comes as no surprise that the campaign’s title song is “We Are Family” but Sister Sledge. The new campaign is promoted as a TV spot, in magazines, outdoor and POS.
The campaign launches on 5 March 2009 in Germany, Austria and Switzerland – and on 28 February, here at GoSee.
