Crossroads Films : SNICKERS - the next diva, in a new spot. Joan Collins' absolutely authentic hissy fit in the men's locker room. Interview on GoSee.

The SNICKERS campaign reassures us ‘You’re not yourself, when you’re hungry’. The new TV spot shows how swiftly a hungry lady can turn into a diva – and what a diva indeed. SNICKERS managed to reel in a glamorous Hollywood star for the role in the unique advertising role: the most definitely unique Joan Collins.

The 'Locker Room' TV spot takes us into the mysterious backstage area of a testosterone-ridden men's locker room. After a sweat-inducing session of sports, the slightly displaced Joan Collins starts bickering at the kind, understanding boys, because she cannot find her deodorant.

The TV campaign was produced in close collaboration with AMV BBDO London and BBDO Proximity Düsseldorf. Russel BATES c/o GoSee member CROSSROADS FILMS Essex, UK directed the spot.

In addition to the interview with living legend Joan Collins, we also feature the English original version of the spot with Joan's glamorous Denver Clan colleague, British actress Stephanie Beacham, here on GoSee.