The making-of the HANSGROHE 2012 calendar in Namibia by fashion and beauty photographer Alexa Singer
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BIRGIT STöVER : Alexa SINGER for HANSGROHE CALENDAR 2012 „A Sense of Water"
South Africa-based fashion photographer Alexa SINGER shot an unusual series on natural forces for the HANSGROHE AG 2012 calendar.
With the claim 'A Sense of Water', the Hansgrohe AG supports the effort for an efficient water supply in Namibia. The photographer shows models and HANSGROHE sherbet powders in magical locations.
The photographer has plenty of experience when it comes to advertising and models, especially since she modelled for cosmetics and fashion brands in the ‘80s. Alexa made it onto 16 covers of VOGUE, COSMO and GLAMOUR. Today she takes photos for clients including Nivea, Renault, Captain Cook and magazines such as Marie Claire and Elle. She was recently included in the Lürzers Archive 2012/2013 200 Best Advertising Photographers.