DBC - Driven by Creatives : new DEPECHE MODE 'Personal Jesus' remix and its devilishly good video, MERCEDES-BENZ SLK, TELEKOM photo translation App, fan fever for DEUTSCHE BAHN Bahncard25, SCHWARZKOPF and RUSKO 'Everyday' video

The Depeche Mode classic ‘Personal Jesus’ has been available in a new version since April this year and is a vanguard of the upcoming remix album by the same band. It goes without saying that the song comes with a new and absolutely must-see music video. The band members may not show their faces in front of Martin RUHE’s camera, but the cult band’s sinister charm manifests itself in a literally fantastic story.

Witch or saint? No idea, but the young lady is definitely not scared of water. The video seems to allude to the practice of witch detection, common in medieval times. If you float: witch! If you drown: godspeed!

When you see your life playing out in your mind once more, you realise what was really important. A driver of MERCEDES-BENZ SLK of course sees . . . lots of SLK driving fun. Fredrik BÄCKAK was the spot’s DOP.

TELEKOM advertises a new app that can translate photographed text. Using the tool on holiday shows just how helpful this can be and is demonstrated in the spot by directors GROBERT & GROBERT. Tribal DDB was the agency.

World cup ahoy! This summer, the women’s football world cup will take place in Germany and what better to reason to bring out the flags and banners once again. The DEUTSCHE BAHN is already on the starting line to promote German female vigour. Matthäus BUSSMANN was the director for the Bahncard 25 spot. Kristian LESCHNER was the Director of Photography.

Paying a visit to SCHWARZKOPF, Matthäus found out that a new hair colour translates to a new attitude towards life. Vibrant, intensive, long-lasting - a very convincing presentation. If you got the attitude - we got the spot.

Cameraman Rainer LIPSKI ventured to Lake Salton, the largest lake in California in the Colorado Desert, for the production of the new RUSKO music video ‘Everyday’. The fact that the lake sports either too much or too little water, depending on the irregular extent of water supply, has a negative impact on tourism and the region often look rather barren and quite dead. The ideal backdrop for the new clip.