DBC - Driven by Creatives : POPSY. Sweden's most popular candy - finally in Norway

"You can say a lot about Swedish people… but they sure know how to make candy." This quote is a playful take on the not-so-serious rivalries between neighbouring countries. The spots on GoSee are about the stereotypical archetype that the average Swede entertains when thinking of his or her Norwegian neighbour.

Well, the most important thing really, is the fact is this: "Sweden’s most popular candy - finally in Norway."

The hilarious sports were realised by director Askild Vik Edvardsen for POPSY and were just awarded the Bronze Award at EUROBEST.


Creative Team
Askild Vik Edvardsen Director c/o DRIVEN BY CREATIVES
Eirik Soerensen/Finn Knudsen Creative Director
Eirik Soerensen/Finn Knudsen/Petter Gulli Copywriter
Eirik Soerensen/Finn Knudsen/Petter Gulli Art Director
Katinka Grundseth Account Supervisor
Nina Norum Advertiser's Supervisor
Ola Narum Berg/Espen Horn Producer
Henrik Sander Director
Stefan Ström Editor
Fragments/Megafon/Mpc Post Production
Mozart 8th Piano Concerto Music
Marte Listhaug Account Manager
Petter Gulli Planner


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