DBC - Driven by Creatives : SCOYO - Grøbert & Grøbert's viral campaign. Sometimes one and a half men are enough.

Scoyo is an online education portal that makes learning lots of fun. Good thing we have ceased to be part of the target audience a long time ago.

Little Victor, as in the stressed out son in the virals, seems to lack the necessary control over his father. The latter’s learning methods make quite a lot of sense in our humble opinion – but miss their target by miles.

Scoyo offers e-learning for kids. The online learning platform covers the curricula of all 16 of Germany’s federal states. Pupils from the 1st to the 7th grade can learn German, maths, English, biology, physics, chemistry and art through age-appropriate and high-quality animated worlds. And: parents have the additional option of tracking their little one’s learning progress through a separate log-in.

FYI, teachers benefit from free access to the site!

The virals and the TV spot were created by head of marketing Johann Laeschke and the inhouse team. GROBERT & GROBERT c/o DBC - DRIVEN BY CREATIVES (Production: Bears Calling GmbH, Berlin) directed the clips. Scoyo was found by Bertelsmann in 2007 and belongs to the Super-RTL group.


www-de.scoyo.com