05.04.2012  •  Film NEWS


DBC Driven by Creatives : and the ‘Create your Aura’ spot for ADIDAS and FOOTLOCKER



Director: Alex & Steffen c/o DBC - DRIVEN BY CREATIVES
DOP: Simon Coull
Client: adidas AG
Production: Rokkit, London
Advertising Agency: Creature of London, London
Editing: Alex & Steffen c/o DBC - DRIVEN BY CREATIVES
Animation: Unexpected, Stuttgart

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Directors Alex & Steffen realised the 'Create Your Aura' for the 'Space Driver'' Adidas Originals as well as a whole print campaign and cardboard displays for the stores....

They teamed up with Stink-Digital and created a Facebook App – and once again, it's all about 'Create your Aura'.

Indeed, the shoes are exclusively available from FOOTLOCKER and the website further elaborates on the Footlocker's history: "Foot Locker's rise to the top of the industry started more than 30 years ago as a bold experiment. In 1974, there were just three types of sneakers to choose from: tennis, basketball and running. The idea of an entire sneaker collection with various models in various types was truly revolutionary. But we spotted the potential and took the risk. Today, there are more than 4,000 Foot Lockers spread across the globe making us the world's leading sports-fashion retailer."


Communications manager (Adidas) Anne Vasen
Manager, brand concept (FLE) Anna Stewart
Creatives Dan Ball, Joe Stone
Media agency Carat
Media planner Iris Wolf, Melissa Cooper
Production company Rokkit/Stink Digital/Tag
Director Alex & Steffen
Editor Illustrator
Post-production Unexpected
Soundtrack composer Scyfa at Pitch & Sync
Audio post-production Factory
Exposure UK, Spain, France, Germany, Italy, Netherlands