DBC - Driven By Creatives : work smarter - play harder or the DELL laptop tricks, chansonier BENJAMIN BIOLAY with 'Ton héritage', enjoy life with OPEL spot, SEAT Ibiza Copa and the magic of an upgrade, MERCEDES-BENZ top movie and retone with REEBO

Don’t try this at home kids. The new DELL commercial spot was highly demanding in terms of risk taking and also slightly crazy. Joachim NIELSEN filmed the commercial with cameraman Sebastian WINTERO.

DOP Martin RUHE filmed BENJAMIN BIOLAY’s ‘Ton héritage’ music video. Alongside Dominique A. and Philippe Katerine, French singer and actor Benjamin is one of the most renowned stars of ‘Nouvelle Chanson’. He has released several albums already and is married to Chiara Mastroianni – imagine having ‘Belle de jour’ Catherine Deneuve as a step mother.

Bjørn HANELD captured various car models and their drivers on camera for the new OPEL spot. Manuel Werner headed the direction.

Andreas BERGER‘s SEAT Ibiza Copa clip demonstrates how much more pleasant life can be with an upgrade.

Alex FEIL directed the new, high quality MERCEDES-BENZ C Coupé trailer. The spot is in the style of an action movie and the Drive&Seek slogan leaves us longing for the excitiement of the ‘interactive movie’. Details on: www.mercedes-benz.com/c-coupe.

Retone with REEBOK? Matthäus BUSSMANN filmed the commercial spot for the brand’s firming and toning sportswear and sneakers. Better body with every move? We already feel more fit, beautiful and happy just by watching the ad!