Don't settle for less ! Oilily's first ever video - and it's pretty cheeky too.

Kids find it easy to settle for a lot of things. But not everything, mind you, as Oilily is keen to point out. The Dutch fashion label shows some mini rascals doing away with their old rags. Good job that the new Oilily Summer 2011 collection is in stores now. Don't settle for less!

The new promotional film is the first ever ad spot by the brand and has just been launched online. The idea came from marketing director Gijs de Kogel, who has gathered his fair share of creative experience in former positions at TBWA and DDB.

Caviar Amsterdam produced the video with director Bram van Alphen. The team also comprised producers Karen Bruinsma and Jacques Vereecken, Editor Condor and Motion Graphics came from Steven van Hemmen (Condor). Stylist Anouk van Griensven was also on set. Account: Fieke van Woerkom. Music: The Missing Synch.


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