Embassy of Dreams : to the stretch limousine - Germany´s Next Topmodels in a commercial spot for C&A eveningwear

Embassy of Dreams captured Germany’s Next Topmodels for C&A. Five candidates posed for the camera in New York, with direction by Serge Hoeltschi. GoSee is pleased to present the resulting spot.

The SteinleMelches advertising agency and high street chain provided the candidates with the opportunity of qualifying for a nationwide campaign. The campaign was launched on 8 April and includes TV spots on all private channels, as well as a large-scale point of sale promotion.

“This project was a particularly big challenge for us”, says Berthold Steinle, CEO of SteinleMelches. “We realised the TV spot as well as the photo series on just one bitterly cold winter’s day in New York. It was only possible thanks to the good collaboration between the photographer and the TV production crew.”

Serge Hoeltschi, who already has worked for C&A in the past, headed the direction of the 20-second spot. Sven Schrader captured the girls in a photo shoot.

Nadine, Alisar, Leyla, Jacqueline and Hanna convinced the jury of Eva Khatchaturian, SteinleMelches and Julia Ley, C&A through their positive attitude and self-confident image.