Embassy of Dreams : when there's a need for speed – VOLKSWAGEN Fast Lane for the POLO GTI, realised by Nerdfilms

When there’s a need for speed: VOLKSWAGEN Fast Lane for the Polo GTI. The new Polo GTI was launched on the social web – on Facebook.

Nerdfilms, directed by Torben Liebrecht, produced three videos for Tribal DDB Hamburg. Each of the three films documents how speed can improve everyday life. The VOLKSWAGEN product range is promoted on the international social web with a slogan that reads ‘Fast Lane – Driven by Fun’.

The camera crew accompanied the so-called A-Team on three long, wild days; they transformed an elevator into a rocket launch ramp, a shopping trolley into a snakeboard and a subway station into the world’s longest slide.

So, passers by at Berlin’s Alexanderplatz subway station can decide between, the stairs, the escalator or the twelve metre long slide. The film reveals the answer: the slide is quickest of all – and is the most fun too, for everyone from mothers, pensioners, businessmen, US tourists returning home..

Or as VOLKSWAGEN would put it: “Dedicated to everyone who enjoys speeding life up a little.”

And P.S.: The three films have already received a total of over 1.8 million views!