F.A. Cesar : NIKE 'Cold Camp' TV spot, LEXUS photocopied, SYFY channel relaunch plus LADY DIOR exhibition in Shanghai

The latest production design work by Tino SCHAEDLER includes a project for NIKE. He realised the elaborate ‘Cold Camp’ TV spot with director Marcus Walter. Wieden & Kennedy came up with the idea and planning.

Tino and Markus realised the ‘There is only one Original’ commercial spot for LEXUS and Team One. The impressive set was made up of a combination of giant photocopiers and a virtually designed room, all constructed according to Tino’s plans and design.

Following the great success of the first spots for the relaunch of the SYFY channel, Tino was booked by 4Creative for the second part of the ‘Imagine Greater’ idea. The sets leave nothing out when it comes to imagination and creativity. Brett Foraker was the director.

Tino is currently working with renowned photographers on various print campaigns, for which he develops CG locations of unseen spaces.

Tino is one of the few people in the world that can transform their creative designs into a production-ready 3D model themselves. We will also present these works here on GoSee shortly.

Paris-based photographer Kourtney ROY was part of the illustrious artist selection asked to reinterpret the iconic LADY DIOR bag. The bag was designed in 1995 and became a legend thanks to its first wearer – Princess Diana, Queen of Hearts.

From David Lynch, John Cameron Mitchell and Liu Jianhua, to Arne Quinze, Kohei Nawa, Ellen von Unwerth, Maarten Baas, Olympia Scarry and the Recycle Group, the reinterpretations of all these artists will be on display at the Plaza 66 Gallery in Shanghai until the 15th of June, as part of the ‘As seen by’ exhibition. Very interesting work, it is well worth taking a peek at the site!

Kourtney on her contribution: “The Lady Dior series projects a sense of ambiguity and pending calamity. The images are framed in such a way that the viewer can only glimpse at the subjects in a voyeuristic way.

I am quite fascinated with staging my own death. By orchestrating and controlling my own suicides I confront directly the primitive and ageless mystery which haunts humanity, sublimating the obsessive fear oft he inevitable. As for the Lady Dior bag’s iconic status, it lent itself easily to the idea of a woman obsessed by the idea of keeping her most precious worldly possession with her, even in death.“