Fashion Communications : APRIORI Spring/Summer 2013 campaign and spot with top model Dewi Driegen plus the band ‘The Pickers’

Creative Director Nick Larrett from the FashionCom agency, Munich penned the spring/summer 2013 campaign concept. It is different from previous seasons since model Dewi Driegen didn’t pose in front of a background of ‘prop’ men, but in the midst of a band performance.

APRIORI fashion is defined by effective style breaks and contrasts. An elegant outfit has surprising sporty elements, on the other hand, sporty outfits are teamed with rocky looks and – it is not that easy to define: the same goes for the woman who wears it. She is modern, self-confident and assertive, even as a guest star with the band ‘The Pickers’ ( "No one else" by Pickers available at digital outlets")

The FASHION COMMUNICATIONS agency was in charge of the new look and its realisation. Sergi Pons from Spain photographed the campaign in the Munich studio. Kathrin Seidel styled model Dewi Driegen. Hair & make-up by Steffen Zoll.