Fashion Communications : Brad Kroenig and Devin Paisley for CG-CLUB OF GENTS, Ian Lawless for CARL GROSS, I love Colors - ANGELS JEANSWEAR Autumn/Winter 2012 & meet FashionCom at the UPdate

The brand positioning and brand values were redefined for the CARL GORSS and CG-CLUB OF GENTS collection and the two-brand concept of the future campaign images was perfected with the FashionCom advertising agency.

In the first stage, the look books were produced in keeping with the new image. CG-CLUB OF GENTS presents fashionable outfits, bold colours and contrast, smart, authentic and creative – in keeping with the menswear market, with an emphasis on the masculine.

CARL GROSS on the other hand is a bit more grown up, with the addition of a couple of grey hairs, family responsibility, slightly more conventional with a fashionable approach to classic with a twist, not loud, but restrained, less obvious, with attention to quality, a bit more serious – but certainly not bourgeois. Contemporary and in keeping with the times.

The result is a consequent and carefully constructed image reflected in a distinct visual language, defined by the selection of characters for individual brands. The new images, styling and performance speak for themselves.

Sara Wilson photographed Ian Lawless for CARL GROSS, as well as models Brad Kroenig and Devin Paisley for CG-CLUB OF GENTS in the Munich studio. Iva Sesto-Blaschke was in charge of styling; Mandy Wirow headed the grooming. Creative Director Nick Larrett and Art Director Judith Cajic from FashionCom also worked on the production.

FashionCom produced the latest ANGELS JEANSWEAR Autumn/Winter 2012 campaign with the concept ‘I Love Colors’.

Sergi Pons from Spain shot the A/W 2012 campaign in a Munich studio with model Sophie Vlaming. Flowers and set design were used to create a comfortable setting. Sabine Oberhuber perfected the hair and make-up and Daoud Daftarie was once again in charge of the styling. Art Director Judith Cajic and Art Buyer Uschi Kolonko from FashionCom were in charge of the creation.

In addition to the image brochure, trade supplements and POS material, the campaign will also feature in GALA and BRIGITTE magazines.

We are looking forward to welcoming FashionCom as visitors to this year’s UPdate at the Ritz Carlton Berlin.