Director: James Lima
Production: Max Brun, Hi! Production
Art Director: Ippolito Pestellini Laparelli & Fausto Fantinuoli, AMO
Editing: Brian Vincent Durkin
Music: Frédéric Sanchez
Photographer: Phil Meech
Artwork: Jeroen Koolhaas & Lok Jansen
PRADA knows: if you don’t move with the market – you won't move the market at all. Inspired by the trend for young people to dedicate more of their time to matters of culture, style, intellectuality – and 'living in the now' – the S/S 2012 look book presents the glamour of the 1950s in signature PRADA high-end unique style.
Cadillac-inspired shoes with flames, chunky jewellery, boyfriend blazers … made to remind the older ones among us of the first dates without BBQs from the supermarket, ruffies, cocaine or flat rate binge drinking.
Enjoy the 'Prada Real Fantasies Spring Summer 2012' video by director James Lima and accompanying handmade look book here on GoSee.
PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
PHOTOGRAPHY: Phil Meech
VIDEO DIRECTION: James Lima
MUSIC: Frédéric Sanchez
EXECUTIVE PRODUCER : Max Brun -- Hi ! Production
EDITION: Brian Vincent Durkin