SONY ERICSSON Challenge the brilliance – The successful campaign enters the next round. This time, the aerial abilities of the new smartphone are tested in keeping with the video’s motto of 'on the fly with the XPERIA neo'. The result is the discovery of unexpected perspectives that the built-in film camera is capable of capturing. Another successful work by director duo KRONCKS.
The idea: let the camera roll and if you love your phone, let it go. Or throw it. Let it slide. Construct a parachute for it. Show it what free fall actually means. But don't forget – record it! We don't have to point out, that the campaign is rather fresh, young, international, multi-cultural, athletic and 'live'. Brought to you by Helliventures.