Inspiring Creativity on GoSee - facts, figures, details .... from Cannes Lions 2011 plus the Cannes Report by Rolf Scheider for GoSee

The Cannes Lions International Advertising Festival is the world’s most famous advertising industry event and was founded more than half a century ago. In 2011, a total of 28,828 works were submitted, an increase in submissions of 19 percent when compared to the previous year. With 1,971, Germany lands third place, behind the USA and Brazil. In 2011, the submission window was comprised of 13 categories, with Creative Effectiveness being a new category in 2011. Creative Effectiveness - that is the measurable success of the submitted campaign.

Commonly known for the Cannes-Roll, the festival is the measuring stick for creativity on a global scale. Better still that 79 lions found their way to Germany during the 58th festival (it had only been 59 in 2010), of which three were awarded in the ‘film’ category – despite the fact that only seven entries made the shortlist in the first place.

Gold for Deep Silver, Munich (interactive computer and video games), Silver for BBDO Düsseldorf for BRAUN ‘Hairmoticons’ (seen and loved at the Regielounge, the same spot won the only German Silver Lion in the category Film Craft), as well as Bronze for Serviceplan München and Sanyo’s spot about the Santec video surveillance system.

This year, the Grand Prix went to Wieden & Kennedy for NIKE and the ‘Write the Future’ spot. The spot sports everything that a winning entry should: Stars, competition, the Simpsons, stars, Youtube, drinks, football, stars, musical cheesiness, the third world and of course Wayne Rooney. You can take a look at all FILM LIONS on the website as well as the exciting and thrilling works by the YOUNG LIONS.

That’s it as far as the compulsory event(s) go. But here you can find the rather entertaining Cannes Report by Rolf Scheider for GoSee. As well as photos of the party crowds at the best places. Plus Hairmoticons by BBDO, what else?