Ivo von Renner : spontaneous for KATHARINA HOVMAN, 3mal SILVER, designer INES SCHNEIDER and on the beach with BMW. Spots and photos on GoSee.

“We were already packing up when I managed to create this film in a swift seven minutes. However, I had already been mentally prepared.” Ivo VON RENNER, photographer and director comments on his spot for designer KATHARINA HOVMAN, a spot that looks more like a hand-painted dream-scape than anything else.

The text was narrated by Victoria Trauttmansdorff, actress at the Hamburg Thalia Theatre and produced using just a Rigg and an iPhone. Designer Katharina Müller-Lenz runs the KATHARINA HOVMAN label (founded in 1992). It is synonymous for purist and feminine female fashion from Hamburg. Charismatic Laura Seeberger is the testimonial in the spot. The attached motifs are for 'The Art of Simple Luxury' Winter 2012.

The featured SILVER spots are very well-crafted layout films for the new Russian cigarette brands for very young and very cool people, very much a homage to the historical cigarette by Liron Silver.

At least once a year, Ivo surrounds himself with girls. While preparing a film for designer INES SCHNEIDER, he photographed the current collection for her 'Schneider' and 'W.E.T.' label. Here is a 'team-motif' on GoSee.

Car specialist Ivo on photographing cars: “If you have been photographing red cars all your life, you will end up getting jobs photographing red cars. Hence, you won't develop any further as an artist. We borrowed a 640i and took a trip down the beach. Good fun!”