Katinka Krieger : the making-of the wolf's reintroduction to Switzerland, a VW initiative

Cars, wolves and an idyllic landscape! Photographer Peter HEBEISEN produced a story with a wolf and a VOLKSWAGEN car.

The new VW AMORAK was captured in scenic Swiss surroundings with a wolf in all sorts of scenarios.

Why a wolf? It's a no-brainer, the campaign's claim skilfully toys with the association between the VW AMORAK and the wolf which reads: 'The wolf amongst cars!' and 'The wolf is being returned to its natural habitat in Switzerland'.

The wolf's ability to perfectly blend into its surroundings is the key idea behind the campaign.

Although all elements were photographed for real, the project was still in need of some editing work. Go see for yourself and watch the making-of video featured on GoSee.