NEW : FashionCom : ANGELS JEANSWEAR A/W 2011 campaign

Munich-based agency FashionCom is a new entry at GoSee: for the second time, Fashion Communications and ANGELS JEANSWEAR launched an advertising gig: this time for the Autumn/Winter season 2011.

The aim of the new print campaign was to continue the success of the communication concept of the S/S collection 2011 and to emphasise the modern and fresh look & feel. The first priority was to ensure a communicative ‘upgrade’ through both visual language and product appearance.

In addition to this, the Angels colour scheme, meaning the black-white-red of the POS and Internet presence, was to be further communicated to a greater extent. As well as an image brochure, traditional supplements and POS material, the production included an image film, which you can watch here on GoSee FILM.

Art buyer Uschi Kolonko and art director Judith Cajic worked on the production on behalf of Fashion Communications. Zelinda Zanichelli was the photographer of choice, Daoud Daftarie took care of the styling and George Tsiogkas perfected the hair & make-up.