Palladium Commercial : authentic, cool and very sexy - Ivo Wejgaard shoots the NEW YORKER FRAGRANCES spot. Video and making-of on GoSee! Smell good?

Sexy trendy twin-fragrances NEW YORKER Women and Men emit pure glamour and give each outfit that extra serving of coolness. The story behind the NEW YORKER fragrance spot relates the meeting between a good looking boy with a very sexy lady, whose eyes met by chance. The reciprocal fragrance kicks off a firework of associations and their fates are inevitably intertwined...

Zum Goldenen Hirschen Cologne and creative head Philipp Keller managed to secure the coup for the NEW YORKER fragrance introduction campaign. The spot was produced in the Zeche Zollverein and in South Africa with director Ivo WEJGAARD and DOP Pascal WALDER.

Production by PALLADIUM COMMERCIAL. Models Malgozata Moksecka and Javier De Miguel Montanes acted out the story for the camera.

In keeping with the interactive claim of 'How does it smell to you?’ the campaign is supported by an online-based video maker. The visitors can create their own film with their own association chains. In the end, the best films will be broadcasted. More information can be found at facebook.com/newyorker.fashion.