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CREDITS / DETAILS

TWOTHIRDS : FALL / WINTER 2011

DOPSophie Hindennach ClientTwothirds EditingDemodern Post ProductionDemodern MusicButcherTheBar StylingSilvia Balthazar ModelOlivier Roger Model2Simon Routa

Protect what you love - the Autumn / Winter image spot by Spanish Blue Company TWOTHIRDS

The video for the surf-inspired Spanish TWOTHIRDS label follows a group of friends on an autumn day as they make their way down to the sea to indulge in a contemplative and meditative surfing session. The featured collection includes button-down shorts, sweatshirts, outerwear and knitwear.

The label with the clear-cut designs was founded in the Basque city of San Sebastian in 2010. A particular emphasis lies on pure design, high quality and sustainable materials – as well as a deep-rooted connection with the sea. The A/W winter 2011 collection is available from the TWOTHIRDS online shop.

The love for the sea sheds some more light on the meaning of the company name, which the label explains as follows: "Two-thirds of our planet is covered by ocean. It is what makes us who we are and what gives us so much joy. We aim to address like-minded people, who are awake and aware of the immense value of our oceans and are deeply connected to surfing but also have a thirst for style and substance. More than just another green brand we like to think of TWOTHIRDS as the blue company.

We believe in giving back. 10% of our proceeds from every fine TWOTHIRDS garment sold is donated to OCEANA.org in order to support them in protecting and preserving our oceans." Well, our Christmas wish list already includes SACO, a classic duffle bag with a notebook compartment.

Protect what you love.

www.twothirds.com

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