CREDITS / DETAILS
Rockenfeller & Göbels : luxury private lift by THYSSEN KRUPP & the art of flowers – the FLEUROP DELUXE making-of video on GoSee FILM
Ogilvy commissioned Frank SCHEMMANN to shoot the THYSSEN KRUPP private lift. They also booked him to shoot the film (concept: BB&K, 3D: Pure Render), which highlights the advantages of the luxurious helping hand using moving imagery with a distinct emotional undertone. The spot will be used online.
Photographer Thomas RUSCH and floral designer Björn Kroner developed a surrealistic print campaign for FLEUROP and also produced the image film in the form of a making-of video parallel to the photo shoot.
The result is a series of images that captures the emotions we tend to associate with flowers – from slightly ironic feelings to full-on decadent beauty.
Fleurop Deluxe enjoyed a refreshing re-interpretation carried out by Thomas Rusch and Björn Kroner. A prime photo shoot resulted in motifs that communicate an unusual aesthetic and elegance: art with blossoms, framed in gorgeous visuals and photographed – that is Fleurop Deluxe.



