schönheitsfarm production : ‘farm feature’ - 4th cinema evening plus Meet'n'Greet in Hamburg and ADC Bronze for Meyer Soundsystems and CinmemaxX Kinos

Last week, Schönheitsfarm invited the industry to its fourth cinema get-together at the Dammtor Cinemaxx. Over 200 guests enjoyed an action-packed evening with plenty of popcorn and beer.

The cinema event series was launched earlier this year and seeks to establish a laid-back meet-n-greet of the Hamburg advertising scene.

‘The idea was to organise a regular event that's both fun and provides a platform for an informal exchange, but also offers relevant content’, explains Torsten Eichten, CEO of Schönheitsfarm.

‘With the help of our client and cooperation partner Cinemaxx, we want to use the cinema medium, to provide a forum for up and coming creative talent in the future. We give young filmmakers the chance to present their work to an exclusive audience during the pre-show.’

So far, Schönheitsfarm has held back on including its own advertising in the pre-show. Indeed, it makes for a particularly entertaining night thanks to the thought-out well-designed, thematic intro plus an effective selection of some surprising short films.

After the summer break, the event series will pick up where it left off from at the Cinemaxx in September. Every fourth Tuesday in the month, Schönheitsfarm is showing grand, small, loud and quite cinema. The selection for the voting of the film of the month will be announced in early September at s-farm.de/farmfeature.

The sound design for CinemaxX MaxXimum Sound was awarded the Bronze Award (Bronzener Nagel) at the ADC in Frankfurt last Saturday.

The creative professionals of Schönheitsfarm are particularly delighted about this honour since they were in charge of the creation of the overall concept. The project sought to promote the introduction of the new Meyer sound system in the CinemaxX cinemas.

But how does one visualise sound? Schönheitsfarm’s concept is based on the idea of communicating the power of crystal clear, highly differentiated sound through high-speed-takes and impressive accompanying sounds.

Using extreme slow-motion sequences, everyday noises were separated into single audible elements and subjected to creative re-interpretation. A series of awe-inspiring images serve as the basis for the excellent sound design for this unusual project, developed in collaboration with White Horse Music. Direction and concept by Alexander Breker.