Replay your fragrance - Stina Persson's watercolor girls (and boy) are finally alive - in the new REPLAY fragrance campaign !

Those that are interested in illustration or have an eye for the illustrative things in life will already be familiar with Stina Persson’s watercolour creations. The Stockholm-born artist is booked and loved the world over for her watercolour fantasies.

Her illustrations are brought to life in the new REPLAY fragrance campaign. The acrylic colours appear to dance on paper and the colour gradients unfold a story. REPLAY’s new and innovative fragrance range can be reactivated with water. The perfume oil is trapped in a naturally occurring Cyclodextrin molecule, but can be “replayed” a few hours later by gently spraying water onto the skin where the fragrance has previously been applied.

Stina was the ideal choice when it came down to visually communicating this subject.