Studio Seidel : 10 STEPS - the MOBILE SESSIONS viral campaign with art references and fashion designed by Hamansutra

At the start of the year, Studio Seidel was in charge of the entire conceptualisation of the 10 Steps project. Firstly, for the relaunch of the mobile-sessions.com site, secondly for the Viral campaign. The users were challenged by a viral spot to send artistic work as photos in to mobile-sessions.com, these were then voted for by other participants.

The film reflects various art references, New York-based fashion designer and artist Hamansutra.com partly made the clothes especially for the shoot. In collaboration with elb-kind.de, a Hamburg-based Seeding agency, the film managed to exceed the required contact goal, as well as boost hits on the portal, reflected in the above average amount of user contributions and clicks.

www.mobile-sessions.com