Studio Seidel : BMW Museum greets Munich - the cinema spot for the Onlinestar Award-winning project, here on GoSee

‘BMW Museum greets Munich’ was presented with a Bronze medal at the Onlinestar 2009. Studio Seidel didn’t just make the cinema spot, they also saw through the print campaign and internet site. In a labour of love, Florian Seidel and his Studio Seidel moved approximately 500 of the tiny Isetta cars by hand and photographed them. The result: the tiny Isetta cars drive out of the BMW Museum in Munich and say hi to Munich.

The agency was 19:13, Munich, Creative Director: Michael Meier, Producer: Katrin Chong, Editing: Simon Gstöttmayr, Motion GFX: Jakub Moravek, music by Emiliana Torrini. The programming and design were once again taken care of by the Okapi partners. Print retouch: Gordon Schirmer.