südlich-t : affordable designer furniture from Italy - testimonial Heiner Lauterbach in the spot for WHO'S PERFECT

‘An apartment is like an Italian suit – both can tell you a lot about its owner’, such is the claim propagated by actor Heiner Lauterbach since earlier this year for his testimonial in the WHO'S PERFECT campaign. The elegant spot, directed by Matthias Bierer, advertises the design furniture store in 18 different online versions, finalised by Südlich-t.

The La Nuova Casa Furniture GmbH & Co.KG commissioned the Fahrnholz Junghanns Raetzel advertising agency with the national campaign for the furniture range's relaunch. The company maintains branches in all major German cities.

“The 58 year old actor is the perfect testimonial and embodies the values of the brand – class, taste and good value for money”, says FJR. He shares short anecdotes and titbits of wisdom over several episodes, all of which are related to questions and matters of style.