südlich-t: post & special effects for flying LAETTA sandwiches, LOCTITE industrial strength glue and KÄRCHER vacuum cleaners

The new ‘LÄTTA & luftig’ margarine by Unilever promises a new, very unique and almost unbelievably fluffy texture. The current TV spot and its radiant sunny pictures communicate this very optimistic attitude towards life. Südlich-t is responsible for the special effects, commissioned by Ogilvy & Mather.

The LOCTITE industry glue is now available for domestic use! For this project, the 3D experts from Südlich-t could finally enjoy complete freedom. Elaborate CGI scenery such as the city and the airplane in the opening shot were entirely created in CGI.

The 3D-generated tram was later realistically integrated into the composition. In other VFX-shots, the camera races through a motor into the inside of an iPad.

The new quirky advert presents the impressive power of the new KÄRCHER. The advert depicts an industrious housewife, who leaves her vacuum cleaner to its own devices for a few seconds, only to find that it has sucked itself away due to its immense power . . . Once again, courtesy of Südlich-t.