Sven Jacobsen : Life is a BROADWAY – on Long Island for the new NYC fashion campaign and down in the dunes

The label’s new campaign, featuring young sportswear and street wear fashion leaves us longing for a cool coastal summer holiday. Christine Ruf and Thorben Schwitalla were in charge of the creative aspects. Mads Roennborg headed the styling and Nino Allegro perfected the hair and make-up.

Melanie Mintz, PR & Marketing Broadway talked to GoSee about the campaign’s concept, ‘the new BROADWAY NYC FASHION Spring/Summer 2013 campaign is set on the outskirts of New York, on Long Island to be precise. Away from everyday troubles and the confines of the city, a clique enjoys the freedom of the great outdoors on the beach. They set up a bohemian tent complete with rugs and blankets, but aren’t alone for long. And even though the friends aren’t hanging out in the city, their behaviour mirrors the authentic image of the New York lifestyle and attitude: a big get together of fun and mutual open mindedness’.

Sven accompanied the shoot with a mood film shoot with Peter Drittenpreis.