Telemaz : director Neele Leana Vollmar - of German feature film fame for MAGGI and REINERT's bear shaped meat slices

Ham and sausage specialists Reinert have put a stop to the beloved swapping of sandwich packed lunches amongst school kids. Their bear shaped meat slices are the reason behind this and are being promoted in a TV spot, which is mainly aimed at mothers. Telemaz Commercials GmbH, Düsseldorf, produced the 20-second spot.

The TV spot was created by the Design for Business agency and tells the story of a school kid that doesn’t want to swap his sandwich with that of his classmate… as the bear shaped meat slice looks far more tempting than anyone else’s packed lunch.

In addition to producing lively, entertaining commercial spots, such as the ones presented here for REINERT's and MAGGI, Neele has also worked a s a successful director of feature and commercial films, for example for German cinema film ‘Maria, ihm schmeckt´s nicht!’.