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25.06.2012

 

The Liberation - Gold and double Silver for the interactive ONLY fashion brand spot at the Cannes Lions. Four entertaining minutes on GoSee

CREDITS / DETAILS

CANNES LION 2012 : Gold, Silver & Silver

Director: Christoffer Von Reis
DOP: Niklas Johansson
Client: Only
Production: Kristina Wibom & Mia Wallmark
Advertising Agency: Uncle Grey
Creative Director: Jimmy Blom & Johan Belin
Art Director: Jakob Nylund, Katrine Jo Madsen, Mia Lykkegaard & Daniel Nicolaisen
Editing: Stefan Ström
Post Production: Stopp
Sound Design: Dinahmoe
Music: Lune
Title : Only - The Liberation
Back-end Dev.: Agigen
Category : Best fictional program

The fashionable short ‘The Liberation’ has returned from Cannes with one Golden Lion, two Silver Lions and a chest swelled with pride to boot. The spot is shaped by the story, teamed with smart interactivity. You can even get underneath their clothes. A single click pauses the video and reveals links to directly purchase the outfits.

Pretty cool. It would be even cooler if you could order the clothes that the oldies in the background are wearing – we’re not getting any younger here at the GoSee office you know – and we’re quite into that tough mean guy plaid shirt kind of look anyway.

The press release from the jury that selected the video for the Gold Lion ‘Retail and E-Commerce’ category enthuses ‘outstanding, next level and beautiful’. All to the great joy of the Head of Marketing at ONLY, Niklas Sønderskov Andersen: ‘The Liberation proves that we are a global brand with international leverage and the project sets the stage for how we communicate with our customers: with open dialogue and strong customer engagement.’ They also bagged Silver Lions in the ‘Interface and Navigation’ and ‘Photography’ categories. GoSee congratulates!

Copenhagen-based agency Uncle/Grey is responsible for the spot. If you want to see the full interactive version, then head for the ONLY website.

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

CANNES LION 2012 : Gold for ONLY

Go & See : Niklas Sønderskov Andersen

Go & See : Niklas Sønderskov Andersen