Dream or reality? Saatchi & Saatchi's unbelievable spot for TOYOTA edition models. All four spots on GoSee

Saatchi & Saatchi Düsseldorf continued the ‘Unbelievable’ advertising campaign for the TOYOTA edition model range. The focus of the campaign is all five models that have been introduced since January. The special edition models Aygo, Yaris, Auris, Avensis and Verso are distinguished by unbelievably good interiors at a similarly unbelievably good price.

The four spots are all about the protagonists and their unbelievable experiences. The 20-second-TV spots blur the lines between dream and reality. Torn out of their daydreams, the protagonists find themselves in the face of a truly astonishing offer.

Director Matt Smukler and the Director of Photography Franz Lustig produced the dream sequences.

Production company Soup-Film’s team comprised, Alan Finley (1st AD), Ada Roggendorf (executive producer), Susanne Huggle (producer) and Peer Sveistrup (editor). Optix Digital Pictures form Berlin and colourist Paul Breuer took care of the telecine. Niels Zuiderhoek and Fritz Rating from YouGuys were in charge of the music.

Tobias Schiwek and Sandra Burkert (client consultancy), Marco Obermann, Jean-Pierre Gregor, Till Köster, Philipp Hentges (creation) and Maria Cianciulli (FFF) represented the agency’s interests.

The contacts at Toyota are: André Schmidt (General Manager Marketing), Ingo Kahnt (Manager National Communication), Sabine Sageb (National Communication), Marcus van Marwick (Manager BTL and Dealer Communication), Elisabeth Schmitz (Dealer Communication), Anja Klügel (Media) and Wolfgang Beckamp (New Media).