19.09.2011  •  Film NEWS


Two Sides to a Story'. Élégance parisienne - the fall into fall H&M A/W 2011 collection by director duo VERSFELD & WENDIN plus additional spots on GoSee


LUNDLUND : Versfeld & Wendin for H & M

Director: Versfeld & Wendin
Client: H & M

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Director duo VERSFELD & WENDIN, who specialise in fashion and visually distinct advertising, completed another production for H&M. The 'Two Sides to a Story' spot is part of the A/W 2011 collection and presents the collection in a timeless approach with a touch of Parisian chic. The DOP on set was fashion photographer Marcus OHLSSON.

One of the protagonists, Toni Garrn, is dressed in a casual business look paired with long jumpers, while Caroline Terntini appears more like a dreamy big-city hippie.

Stylist Lisa Lindqwister, hair stylist Mike Lundgren as well as make-up artist Katarina Håkansson c/o LUNDLUND all supported the direction and DOP. The models were Caroline Trentini and Toni Garrn.

Join the movement! The creative team is often on the road for STADIUM sportswear. GoSee presents their newest and highly athletic film as well as some more examples from their portfolio. VERSFELD & WENDIN are represented by LUNDLUND.