VALENTINA by VALENTINO perfume commercial - with the charming Freja Beha Erichsen in Rome at night.

Freja Beha Erichsen stars in the leading role of the new VALENTINA by VALENTINO perfume spot, which sees the designer launch his new women's fragrance. LUNDLUND stylist Ellen Af GEIJERSTAM ensured the Danish model looked her best. The commercial was produced by Johan Renck.

The production took place in Rome, close to the Spanish stairway, in the historic Valentino headquarters at Piazza Mignanelli.

The seductive Valentina in the spot likes things that are rather unconventional one might say. Although she lives in a traditional Palazza, she rather experiences and rides on the heartbeat of the lively city of Rome and dives head first in the pulsating nightlife the city has to offer.

The bottle is adorned with three flowers, the symbol of Valentino-Couture, held in tender white, ivory and nude tones. The new scent was created by master perfumers Olivier Cresp and Alberto Morilla and is dedicated to the Valentino woman of today, a flowery and oriental scent.