Wormland : "Don't cry over spilt milk" - the new Autumn/Winter campaign

This year’s Autumn/Winter 2009 campaign is all about motivation. The ‘Hands On’ approach was thought up by CD Dirk Koeberle with his art colleagues Cornelia Tibke and Michael Meise.

Ali Kepenek shot some images in London which fight back at the credit crunch, lethargy and inaction. Stylist Tobias Frericks and make-up artist Daniel Rull were just as hands on, on set as the concept demanded.