Film • 2430 News

Film • FRÖHLICH MANAGEMENT : Hot new CENTREPOINT sale spot, a filmed time trip in a CHESAPEAKE spot and a food reel

18.01.2017 • Behind CENTREPOINT, one of the leading retailers in the Middle East, stands the strategy of the Landmark Group and its core retail concept of combining a baby shop, splash, shoe mart and lifestyle under the same flag to offer a single fashion destination for the entire family – and is also famous for extraordinary advertising. Which is why the new spot by DOP Pierre MOUARKECH c/o FRÖHLICH MANAGEMENT is not only targeted at the whole family but at high-end consumers who appreciate visual stimulation. Launched 2005 in Kuwait, Centrepoint today already boasts 138 stores in the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.

About - Centrepoint has received numerous accolades for its marketing initiatives and was recently awarded nine awards, including three Gold, at the coveted Cristal Festival in France, one of the biggest advertising events in the world. The regional retailer won in the categories of Film and Film Craft for its superbly creative work on the 2016 sale campaign. It has also won the Images RetailME Awards Golden Ribbon of Excellence for the...

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Fashion • 'When life throws a piano....' The brand new spot for CENTREPOINT Sale by DOP Pierre MOUARKECH c/o FRÖHLICH MANAGEMENT

18.01.2017 • Behind CENTREPOINT, one of the leading retailers in the Middle East, stands the strategy of the Landmark Group and its core retail concept of combining a baby shop, splash, shoe mart and lifestyle under the same flag to offer a single fashion destination for the entire family – and is also famous for extraordinary advertising. Which is why the new spot by DOP Pierre MOUARKECH c/o FRÖHLICH MANAGEMENT is not only targeted at the whole family but at high-end consumers who appreciate visual... stimulation. Launched 2005 in Kuwait, Centrepoint today already boasts 138 stores in the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.

About - Centrepoint has received numerous accolades for its marketing initiatives and was recently awarded nine awards, including three Gold, at the coveted Cristal Festival in France, one of the biggest advertising events in the world. The regional retailer won in the categories of Film and Film Craft for its superbly creative work on the 2016 sale campaign. It has also won the Images RetailME Awards Golden Ribbon of Excellence for the...

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Photographers • Refugee project 'MENSCHLICHKEIT' by photographer Philipp RATHMER c/o KLEIN PHOTOGRAPHEN appearing right on time for the Berlin Fashion Week and tells personal stories from Syria

17.01.2017 • "Epic Escape is not a fashion brand for expensive clothing in destroyed look. And the models are not models, but instead refugees. They tell touching stories of their flight out of Syria. It is meant to inspire more understanding, respect and empathy for people fleeing, to increase willingness to help." is the statement of the initiative for more humanity. The start motifs are launched since 16 January all over the Fashion Week in Berlin with posters, online banners and guerrilla measures. They are reminiscent of the high-gloss campaigns of big fashion labels. The statement is, however, "The world is made up of more than looks."

Philipp RATHMER had the honor of supporting the project and the campaign as photographer and realizing it as Director. The agency was FCB Hamburg, and it was photographed in the Spreegraphen studios in Berlin. Recom was in charge of post production.

The initiators FCB Hamburg and Betterplace.org hope for a great response to the interpretation of the used and destroyed looks in the context of the Fashion Week. The campaign has received first...

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Advertising • 'The Power of Why' - DOP Tommy WILDNER c/o FRÖHLICH MGMT films a one-miinute time trip for CHESAPEAKE

17.01.2017 • Together with Director Brumby Boylston, FRÖHLICH MANAGEMENT DOP Tommy WILDNER realized the CHESAPEAKE spot titled 'The Power of Why' in Dallas and Oklahoma. The slogan of the company is: 'Focused on driving value'. We learn more from the website: “Chesapeake holds an industry-leading portfolio of high-quality unconventional assets in top U.S. onshore plays. Chesapeake’s value-driven strategy includes continuously generating capital efficiencies and operating with industry-leading production and G&A costs – along with a disciplined approach to liquidity. The safety of our employees, contractors, the public and the environment is our number one priority and reflects our commitment to conducting our business responsibly and living our core values.” chk.com

About - Chesapeake Energy Corporation is a petroleum and natural gas exploration and production company headquartered in Oklahoma City, Oklahoma. The company was founded in 1989 by Aubrey McClendon and Tom L. Ward with only a $50,000 initial investment. McClendon named the company due to his love of the Chesapeake Bay region. // show complete news

 
 

Photo • ANALOG/DIGITAL & PHOTOBY : D&AD 2017 Awards motif, OR ROUGE advertising motif, teaser motif for ITV's crime series 'Dark Heart', COSTA COFFEE motifs, GARNIER, LE BON MARCHÉ, and a great BRENT CROSS 'Black Friday' spot

09.01.2017 • Jason HINDLEY c/o PHOTOBY had the honor of photographing three advertising motifs for the legendary D&AD 2017 Awards. His stylish stills perfectly convey the character of the uber-famous and much coveted D&ADs pens. 'D&AD Awards - celebrates the finest creative work in the world. Explore our different awards and enter your work. The D&AD Professional Awards 2017 are now open for entries.' dandad.org/en/d-ad-professional-awards

'THE OR ROUGE COLLECTION - YSL combines one of nature’s most precious ingredients with cutting-edge science to create an exceptional skincare line.' For the Agency 133 Publizist and the client YVES SAINT LAURENT, Peter LIPPMANN realized a campaign motif for the luxurious face cream 'Or Rouge'. yslbeautyus.com//or-rouge

Andrzej DRAGAN is mainly known for his expressive portraits and captivating videos. This time around, he photographed a teaser motif that gets under your skin for ITV’s crime series 'Dark Heart'. Tom Riley, Charlotte Riley and Miranda Raison are the stars of the ITV Encore crime thriller Dark Heart. Available via Sky On Demand, Sky Go...

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Photographers • Fashion & people photographer Astrid M. OBERT with summer photos & a film straight out of Cape Town – and starting February, on stay in beautiful South Africa

08.01.2017 • GoSee brings you a summer-scorched beach teaser with matching motifs by photographer ASTRID M OBERT – all created where land meets water in South Africa. And by the way, Astrid and her team will make Cape Town their base in February and March, looking very much forward to everything & anything you have in mind: full service for the whole nine yards of your creativity. Go & See!

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Advertising • MONTBLANC Happy Holidays gift finder - art buying by SOLOMON I WINTER

08.01.2017 • For the MONTBLANC.com website, a total of 70 motifs were photographed for online use, including Instagram with wonderful products from the luxury manufacturer. SOLOMON I WINTER was in charge of art buying and found the perfect artists to realize the motifs in Munich-based photographer duo Brandl I Utzt c/o Schierke Artists.


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Events • 'Dogville' - SYRENA Theater performs the film by Lars von Trier, the teaser film and promotion motifs by MAGDA WÜNSCHE & AGA SAMSEL c/o AFPHOTO

06.01.2017 • Dogville is a film by Lars von Trier filmed in a minimalistic theater setting in 2003. The film is about the inhabitants of a village where a fugitive woman finds a hiding place, and in return, offers various services. As time goes by, the woman is more and more exploited and degraded, for which she eventually punishes the villagers. The live version is now running at the SYRENA Theater, Warsaw – the promotion motifs as well as the teaser film by MAGDA WÜNSCHE & AGA SAMSEL c/o AFPHOTO.

About - SYRENA, the children’s and youth theater, was set up in 1959 through the efforts of 17 voluntary organizations. To this day, Syrena stages productions of classic children’s literature, in Polish, involving polish children born abroad and in Poland and professional actors from Syrena. Since it started, Syrena has staged dozens of productions, its opening nights can be seen twice a year in the POSK theater. Each production is preceded by a competition of young and older theater enthusiasts to choose the best and most talented and cast them in appropriate roles. Through the efforts of the...

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