Film • 2501 News

Fashion • 'You Can’t Touch This' - Matthias Schwörer, Brand Marketing Manager / Global Brand Marketing ESPRIT as a juror at the GoSeeAWARDS and the #ImPerfect ESPRIT Fall/Winter 2016 campaign on GoSee

23.08.2016 • We are happy to welcome Matthias Schwörer, Brand Marketing Manager from ESPRIT Global Brand Marketing, as a juror at our GoSeeAWARDS. For four years, he has been responsible for realizing the ESPRIT brand campaigns (EMEA & APAC) with a focus on digital/social Media and takes care of organization and media planning (traditional, digital & influencer). As a little taste of what’s to come this autumn, he presents the brand new #ImPerfect ESPRIT campaign on GoSee. And he looks forward to seeing inspiring submissions in the areas of FASHION at the GoSeeAWARDS.

Action-packed and very youthful is the vibe of the #ImPerfect autumn campaign which will be launched globally on 2 September, 2016. It was photographed in the studio in New York by Christian MacDonald, the former assistant of Steven Meisel. Ten models were casted who give the story their look and thus the necessary authenticity with their own #ImPerfect twist. The TV spot is accompanied by the beat of MC Hammer’s 'You Can not Touch This' to reflect the electrifying energy that is synonymous with the moods of the season....

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Production • NIVEA HAIRMILK campaign – casting by SOLOMON I WINTER

23.08.2016 • The main model of the new NIVEA HAIRMILK campaign was casted by SOLOMON I WINTER.


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Advertising • 'Change the Game' - Jimmy BACKIUS films a BJÖRN BORG commercial

23.08.2016 • 'Ready. Set. Go.' In the new BJÖRN BORG commercial, it literally gets off to a quick start. The two top athletes zwei Spitzensportler contend in front of the camera of CAMERALINK Director Jimmy BACKIUS for BJÖRN BORG sports apparel. Björn Borg tells us about the collection: “Add a punch to your wardrobe with our sports apparel collection. Choose from jackets, shirts, pants, hoodies, and sweatshirts all designed to make you feel active and attractive.” bjornborg.com///sports-apparel


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Fashion • The modern Bohemian Vintage Story by KAPPAHL – 20-second spot filmed by Jimmy BACKIUS

22.08.2016 • 'She’s got the Look.' – and that thanks to the KAPPAHL Vintage Collection. Director Jimmy BACKIUS c/o CAMERALINK realized the commercial with the perfect Bohemian look. kappahl.com


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SERVICE PRODUCTION & LOCATIONS • THE SINGLETON 'Drop to Drop' commercial by Director Joe Connor for adam&eveDDB presents craftsmanship and the powerful nature of Scotland - service production & locations by LS Productions

17.08.2016 • For the Dufftown Destillery and its Scottish whisky, THE SINGLETON, Director Joe Connor took it to Scotland where he realized the 'Drop to Drop' commercial for adam&eveDDB. LS PRODUCTIONS was in charge of service production and provided the perfect locations. We present you the spot here on GoSee – and many more commercials can be seen directly at LS PRODUCTIONS.

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Advertising • GoSee QUEST : Dennis Werner – Creative Director & Visual Director, as a juror at the GoSeeAWARDS and in a conversation on emotional storytelling, visual ateliers and digital seduction

16.08.2016 • We are delighted to welcome Dennis Werner – Creative Director & Visual Director – as a member of our GoSeeAWARDS jury. For more than 20 years, he has realized creative concepts and campaigns for brands and clients in the luxury branch. From 1994 to 2000, he worked as an Art Director and Associate Creative Director for Select in New York. In 2001, he was the co-founder of the Select office in Berlin. His clients benefit from his keen nose for design and photos paired with his experience in marketing and conception as a freelance creative. 'To transform the principals of brand building and visual storytelling into the digital age' is Dennis Werner's slogan. He also shares his know-how with students as a lecturer at the BTK University of Design. We are pleased to present you the top creative in an interview on GoSee.

What is the difference between a Creative Director & Visual Director?

For me, there is a big difference. There are surely creative directors who also have a clear and penetrating visual signature, but it not necessarily always that way. You can also be a good CD...

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