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14.04.2010

 

"It is truly wonderful that the UPdate is in Frankfurt – congratulations." Steffen Mai and the Mai Communications Creative Team as viewers of the UPdate Presence Library

The agency will be present at the UPdate in Frankfurt on 14 May. Clients of Mai Communications include BMW, MINI, Rolls-Royce and Messe Frankfurt amongst others.

Mai Communications have made it their calling to provide brands with a personality. Holistic thinking, a strong conceptual basis and a creative signature style, which relates to the current zeitgeist, all define their ways of working.

Corporate communication, corporate and editorial design, shoots, film and new media, each new task is questioned; no two projects are the same. They are always on the look out for new talents – the same goes for the UPdate.

GoSee presents extracts from the AMBIENTE 2010 campaign ‘Covered/Uncovered’ for MESSE FRANKFURT. The agency supervised the total Ambiente budget and applied it to all on/offline media.

“The aim was to sharpen the profile of Ambiente as a brand. The newly defined photo and typographic design demonstrate the design competence of Ambiente in an international environment. The key visuals for the Dining, Giving, Living and Loft design areas in the trade fair present products that have been wrapped in fabric, waiting to be discovered at Ambiente”, says Mai Communications.

The idea and the concept stem from Mai Communications, Steffen Mai and Sammy Sojka acted as the consultants. Annette Apel and Frank Hülsbömer photographed the motifs, the postproduction was carried out by GoSee member PX1 in Berlin.

The agency (Art Direction: Corinna Gast) developed a series of motifs for the international market for MINI. From summer, to winter, Halloween and even Christmas – each event that was staged in the garage setting evokes the individual lifestyle of the postmodern MINI target audience. Patrice Lange photographed the cult car – distinct and lively.

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for AMBIENTE

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG

MAI COMMUNICATIONS for MINI / BMW AG