Ashes to ashes. Dust to dust. The WWF's 'stop desertification' print campaign on GoSee

The WWF gained a well-known reputation for its campaigns, always raising awareness of the unbelievable mass of shocking scenarios that should matter to each and every one of us.

Most recently, the WWF campaign by Contrapunto BBDO Madrid covers the emergence of deserts / desertification, the inevitable progress which makes approx. 6,000 species extinct per year. The EUROBEST festival was also impressed with the campaign and awarded it the Gold prize in Lisbon.

The process is particularly evident in dry regions. It is caused partially through climate change and also through the omnipresent hand of humankind.

Take a look at the effects on the inhabitants of the (currently still) blue planet.