Munich Models : EVA Padberg is the new face of BETTY BARCLAY, MALGOSIA for VOGUE SPAIN, SIGRID Agren in BON mag, ALLURE and NUMÉRO TOKYO, LEAH D. for BLUMARINE and CONSTANCE Jablonski on the cover of W KOREA
EVA Padberg is the new face and brand ambassador of BETTY BARCLAY women’s wear.
“The choice for our new testimonial was not a hard one. Eva Padberg conveys our brand’s values perfectly. Betty Barclay stands for naturalness, femininity and internationality”, explains Thorsten Maier, head of marketing at the Betty Barclay company group.
To accompany the testimonial, the company launched a print and online campaign featuring Eva Padberg in numerous women’s and celebrity magazines and portals.
The new BETTY BARCLAY’s by Mäurer & Wirtz fragrance spot was produced in collaboration with a Cologne-based TV production company. Producer: Knut Loosen, Director: Ivo Weygaard. The spot will go on air in May 2011. We will keep you posted.
MALGOSIA Bela posed amongst crackling and colourful art for an editorial featured in Spanish VOGUE. Sissy Vian thought up the intensely colourful styling and Camilla AKRANS c/o LUNDLUND released the shutter.
BON magazine focused on high heels with high fashion. David Vasiljevic photographed the cover series starring SIGRID Agren. The model sported a touch of seventies for the ALLURE, in front of Patrick Demarchelier’s camera. SIGRID also landed another cover of NUMÉRO TOKYO.
LEAH D. became the Cherry Lips Girl for the latest BLUMARINE motifs.
CONSTANCE Jablonski adorns the cover of W KOREA celebrating their 6th anniversary. David Byun took the pictures.