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River Viiperi - the perfect testimonial for the BERSHKA Spring/Summer 2011 campaign
Founded in 1998 for fashionable teenagers, Bershka is part of the same Spanish company group that includes fashion big brother Zara, Inditex.
The underlying concept of Bershka is to run a store where teenagers can feel welcome and want to hang out in.
They can watch videos, read magazines, listen to contemporary music, exchange insider information about stuff like illegal file sharing networks and – quelle surprise! - shop for lots of Bershka fashion.
Bershka is most definitely everyday ready to wear with an outfit in store for any occasion. Be it for everyday life, flirting, getting dumped, getting smashed or scoring – at least mum and dad won't have to worry about their kids' good looks any more.
And who else could BERSHKA have booked to produce the spring/summer 2011 campaign than the smart River Viiperi? He perfectly embodies the aura of innocence – even when you happen to catch him with his trousers down.
The beautiful thing about the new social internet world – we can follow each of his steps: River maintains his own online BLOG.
However, if you prefer a more professional approach of communication: River is represented by GoSee member VIVA in Berlin.
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