Achim Lippoth : anti-boredom - summer holiday kids fun for MC DONALD'S Austria and DDB Vienna

Oh dear… that bored, pouty look has been perfected to the max… Achim Lippoth yet again proved his skill for capturing kid’s emotions on a shoot for MC DONALD'S .

Since the start of the summer holidays in Austria, selected McDonald’s Restaurants are offering nine weeks of creative play and craft days for kids up to twelve years under the supervision of trained teachers. The campaign depicts bored kids, who have featured on 16 posters and print ads since the start of July.

The commission was provided by McDonald’s Austria (Marketing Kids&Family: Karin Schmidt). DDB Vienna’s Philipp Krumpel, Nadja Stritezsky and Barbara Sattler, were in charge of the consultancy and were joined by CD Werner Celand and AD Dietmar Kreil.