Apparat + Stereo : PREMIUM Fashion Trade Show 2012 campaign shoot, red as a warning signal in MADAME

An orchard in Brandenburg and its perfect trees provided the ideal setting for the Fashion Trade Show PREMIUM's campaign motif, part of Berlin Fashion Week.

The set for the motif was constructed in the early morning hours, to ensure fashion photographers Angie GASSNER and Thomas MAILER (Apparat + Stereo) could make good use of the first rays of sunlight and the necessary morning fog for the shoot. The result is a beautiful campaign motif set against a mystical backdrop.

She also managed to set a few 'signals' in MADAME. The editorial of the same title, published in the October issue, pays homage to the colour red. Whoever wears red, turns heads, signals confidence and power. The colour reaches another level when combined with extravagant cuts and unusual accessories.

Sabine Maeulen from MADAME headed the production. Jochen PAHS c/o BIGOUDI perfected model Johanna Jonsson’s hair & make-up. GoSee member BLINK IMAGING took care of the digital capturing.