Bert Brüggemann : summer motifs for C&A POS campaigns and 'young old folks' portrayed in a contemporary style

Hamburg-based photographer Bert BRÜGGEMANN completed a shoot in Cape Town for C&A. The results are currently being promoted in various POS campaigns.

The aim of the production was to show fashion photography looking its most authentic and lively, so as to present an easy-going wearable product. Several of the images are currently on display as large format wall hangings in C&A stores across Germany.

The agency was SteinleMelches Werbeagentur GmbH with AD Alexandra Weuthen. GoSee Member NORTH SOUTH PRODUCTIONS supervised the production. GoSee is looking forward to presenting the coming autumn images.

May we also present Bert’s production for plainpicture. He wanted to comment on the media’s stereotypical presentation of the elderly.

It really doesn't do them any justice. Lots of these so-called ‘oldies’ are far more modern, flexible, busy and lively than they are represented – and way more laid back thanks to their 1968 lifestyles.