Christof Herdt : VILEDA Naturals campaign, paper worlds by PAPYRUS, IKEA human resources campaign and landscape photos

Christof Herdt shot the new VILEDA ad campaign for cleaning cloths made from recyclable material. Thomas Breen was responsible for the dummy construction in Frankfurt. The supervising agency was Avenue with CD Peter Austenfeld and AB Sabine Patze.

Last year, the Papierhaus Schneidersöhne became the PAPYRUS Company. Christof photographed the haptic product for the new image leaflet - elegant, soft and unique. Heike Lartz created the accompanying layout.

Apprentice at IKEA? The pictures for the human resources German campaign were created in the furniture retailer’s own underground car park against the backdrop of concrete. The motifs were shot in three days. Meissa Seelig was responsible for art direction.

Furthermore, the photographer hit the road in Germany and France last year to photograph landscapes. “Most of them are unspectacular locations and the appeal of capturing these in a nice way can be very exciting”, says the photographer.